The answer to that question is of course, both.
Choosing colours is very fluid.
It’s also collaborative. The process is part science, part art. It is influenced by its environment and its colour partners. It not only sets the tone for a space but transforms it. It is an immersive process to truly understand colour, the trends and the nuances of paint. Once all the directives are clear we work to summarize the space with a colour that accurately conveys a message. The message is whatever that room requires to bring out its true character, or to set a backdrop for all the other elements to come together harmoniously.
As we navigate our way through this life we search for connection, simplification, stability and novelty. Some of us embrace change more easily than others, while some just crave harmony and consistency. No two people are alike and this is reflected in the space we live in.
Colour trends happen because of this philosophy of life. As we move through the different collective phases in our society, we influence the popular foods, fashion and environmental choices we make. In the past years we've moved away from cute and naive to more sophisticated desires. Our homes followed us. Clean lines, simple colour palettes and decluttering have helped us cope with the overwhelming amount of daily outside impact. With all the unrest in the world we seek out stability and classic foundations satisfy that craving. This might explain the popularity of grey.